Welcome to the Physique-IQ Supplement Buyer's Guide. The following information and advice catalogue can be used by anybody wishing to invest in products that can improve your physique development, sporting goals and healthy lifestyle. Whether you wish to improve your lean muscle mass, develop higher strength levels, maximise endurance, shed unhealthy body fat, increase speed and reactions, improve your overall health and longevity, enhance sex drive or a combination of some or all of these - there are products that are designed to help you achieve them.

There are a wide variety of manufacturers and supplement types that can be confusing even for those with expert knowledge, let alone struggling beginners. By following this straight forward and easy to understand guide we hope you can gain a better understanding of what products will suit your goals and budget.

If you look at the left hand side of our website you can find our products categorised by either supplement type or supplement manufacturer. You can also search for items in the Supplement Product Search box.

Below you'll find a generalised guide to the supplement types you'll find in each category and which might help you in achieving your personal goals in terms of your budget.

We have divided these supplements up into 3 LEVELS that you will find mentioned in brackets. This helps you understand where they come in your supplement choice pyramid.

1) FOUNDATION NUTRITION - These are supplements that you should consider basic essentials, suitable for use all year round. (example - Proteins, MRP's, Gainers, Carbohydrates, Amino Acids, Bars and Snacks, Vitamins and Minerals)

2) ADVANCED SUPPLEMENT - Supplements that can be added in once foundation nutrition is established, often used for long periods. (example - Creatines, All In One Supplements, Fat Burners, Nitric Oxide, Joint Support)

3) SPECIALIST SUPPLEMENT - These are supplements that are often utilised for specific periods to reach a certain goal. (example - Prohormones, EFA's, Testosterone Boosters, Sexual Stimulants, Hormone Manipulators, Anti-Estrogens, PCT's, Endurance, Mental Stimulants, Well Being)

NB) If you are looking for information on sports supplements that you cannot find referenced in our extensive sports supplement buyers guide, please search our extensive sports supplement article database for further reading material.

PROTEIN (FOUNDATION NUTRITION)

Category: Protein

Protein is one of the principal macronutrients along with carbohydrates and fats. Protein contains the fundamental building blocks of muscle and other tissues called amino acids. Protein is required in much larger amounts than normal for people who are trying to develop and maintain more muscle tissue or recover from regular exercise. Protein is also extremely difficult for the body to turn into bodyfat making it an ideal part of the diet for those trying to lose fat and stay lean.

A high protein diet should be a foundational part of your nutrition strategy. Protein shakes have been one of the most popular supplements since the start of the industry. It can be hard to reach your protein intake with whole foods alone and many proteins are incomplete.

Regular supplementation with liquid protein shakes is an excellent way to ensure you reach and maintain physique goals.

Types of common protein supplements :

Fast release proteins are designed for regular use throughout the day, either alone or to enhance the amino acid profile of regular meals. Rapid release protein types are also extremely useful both before and after workouts.

The primary types of Fast Release Proteins you will find include -

Whey Protein Concentrates: High quality whey proteins extracted from milk have a higher BV (biological value) than any other protein, including meat, eggs and whole milk. This means that the body can utilise more of it for building and repairing muscle tissue. Whey proteins have also shown to improve the immune response and numerous other long term health benefits.

Whey Protein Isolates: Isolates represent the very highest grade of Whey proteins. Isolates are virtually lactose sugar and fat free and are the purest form of whey available created with the most delicate processing. This means they are more expensive but they represent the ideal protein form. Whey Isolates are one of the healthiest food sources ever available.

Whey Protein Hydrolysate: Hydrolyzed or partially digested proteins need virtually no digestion in the body and are designed to enter the bloodstream almost instantly, this is ideal in situations when you need to direct amino acids to your muscles for instant repair and to initiate growth. Hydrolyzed proteins are commonly found in specialist post workout recovery formulas when they can do the most good.

Time Released Proteins are designed to digest and release at different rates into the bloodstream and are useful for gaps between meals, enhancing low protein meals and also for pre bed nutrition to keep your body in a positive nitrogen balance while you sleep, preventing muscle breakdown.

The primary types of Time Released Proteins you will find include -

Milk protein: Although less advanced than pure whey proteins Milk proteins are still one of the best sources of protein for athletes and removed from the sticky carbohydrates and fats of milk allow you to get the benefits without the calories. Milk proteins have a medium release speed and tend to make thicker shakes

Egg protein: Until the advent of modern protein fractions and blends, egg protein was considered the ideal protein source. Although somewhat less bio-available than whey it still represents a complex protein and is far more advanced than most meat, fish, poultry and vegetable proteins. Egg protein has a medium release speed.

Micellar Casein: Another milk derived protein type, and the counterpoint to whey. Although it has a much lower biological value than whey it has some unique properties that make it very valuable. When digesting it forms a thick gel lining the stomach, meaning it has a very slow release action, offering hours of positive amino supply and nitrogen balance. Micellar Casein is often used before bed to prevent muscle loss. It can also be found in blends with whey which offer a complete solution.

Specialist Proteins are those which do not fall into the above categories and have user-specific goals.

Soy Protein Isolate: Derived from the vegetarian soya bean and derivatives, Soy protein is a commonly offered vegan alternative to most whey type proteins. Some people believe that too much soy protein may have estrogen like properties in men and so we recommend that Soy Protein is used by women primarily or by men, only in small amounts.

Pea Protein Isolate: An increasingly popular vegan alternative to soy is Pea Protein Isolates. With a much higher biological value than most vegetable proteins, this offers a much more concentrated and usable source for vegans and others with dietary restrictions than they might find in their regular diet. Pea Protein also has the benefit of featuring a very high glutamine profile (see Amino Acids)

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MRP (Meal Replacement Powders) (FOUNDATION NUTRITION)

Category: Meal Replacements

MRP's represent a more complete meal formula than protein alone. Maintaining your proper nutrition, which for many of us can be anything between 5 and 9 meals a day, in the midst of a hectic lifestyle can be extremely challenging. While whole foods have a host of benefits and should not be ignored, MRPs allow you to mix up a complete meal, high in quality protein, with adequate energy carbohydrates and healthy essential fats. Most come laden with essential vitamins and minerals and sometimes other supplements as well, making them extremely convenient, while omitting the useless junk and excess calories of many ready meals.

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GAINERS (FOUNDATION NUTRITION)

Category: Gainers

For individuals who require a lot of calories to grow Gainers represent a higher energy version of MRPs. Gainers still contains a high proportion of top quality proteins but come with increased amounts of energy carbohydrate calories and specialised fats used for growth. If you have a fast metabolism, are extremely skinny, find muscle gain difficult or have a very demanding physical job or hobbies that require a lot of fuel to maintain your energy, gainers can often be used as foundational meals, offering enough energy to power new growth for hardgainers.

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CARBOHYDRATE (FOUNDATION NUTRITION)

Category: Carbohydrates

Carbohydrates are the energy fuel for most human actions. Although the body can certainly survive on protein and fats alone, carbohydrates offer an easy, clean burning fuel source for both explosive training and endurance use. Our carbohydrate supplements offer various time release energy formulas, useful for those trying to gain weight, or involved in endurance training.

There are also specific carbohydrate formulas laden with electrolytes which help balance body fluids when sweating due to high temperatures or punishing conditions.

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CREATINE (ADVANCED SUPPLEMENT)

Category: Creatine

Creatine Monohydrate is still the single most popular sports supplement made today. Even people who've never trained will have heard of it. Creatine already exists inside your body and is used as part of the ATP-PC cycle, the fuel source the body uses for short, explosive movements, such as lifting weights or sprinting for short durations. It also has a lot of activity in brain and nerves, protecting them from harm. Supplementing with creatine allows you to saturate muscles with more fuel, volumizing and hydrating your muscle cells, this means a sudden increase in explosive strength, more reps in the gym and faster recovery. Creatine is extremely safe. It is not a drug or banned by any organisation and has numerous health benefits beyond its physique enhancing effects. Creatine is ideal for use by men or women who want a thorough advantage in their training or sport.

Creatine products now come in various forms and with some additions. The most common types are listed here -

Creatine Monohydrate: This was the first form of creatine released and is the simplest kind. It has been the subject of more clinical studies than any other sports supplement and has been found to be a safe, healthy and effective way to increase workout performance and results rapidly. Around 1 in 7 people have digestive problems with raw creatine monohydrate powder, but for the majority of users it represents a cheap and effective aid that can be used for long term benefits.

Creatine loaders: Creatine takes some time to uptake in its raw form and so some creatine products come with a high glycemic carbohydrate source to 'spike' insulin, forcing creatine into muscle tissue more rapidly for a 'loading' effect. Commonly used to saturate muscles with creatine during early use. Also very suitable for people who struggle to gain size.

Kre-Alkalyn Creatine: Kre-Alkalyn is a very concentrated and pH buffered form of creatine. Due to its concentration very small amounts have the same benefits as large amounts of powdered creatine monohydrate. The pH buffering makes it digestible by those who have trouble with raw creatine. Kre-Alkalyn can often be found in capsule formulas and is more convenient and effective to use for many people, especially those who have poor response to powder forms.

Liquid Serum Concentration Creatine: Using ultra-concentrated forms of creatine suspended in a liquid serum gel, these products offer a simple way to take in creatine for immediate muscle energy and performance.

Creatine Ethyl Ester/Other Bound Form Creatines: Creatine can be molecularly altered and bound to an Ester or other chemical format. These advanced creatine forms allow significantly more to reach muscles intact and dispense with the need for loading phases or timing of creatine. These can often be used at any time of day and in much smaller doses for equal results to basic creatine forms. The incidence of bloating or digestive side effects is also removed making these very simple to use and more effective for many.

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ALL IN ONE (FOUNDATION NUTRITION/ADVANCED SUPPLEMENT)

Category: All in One Sport Supplements

An All-in-one Supplement formula is designed to take the guesswork out of starting your supplement regime. There are literally tens of thousands of products to choose from and deciding what you might need most can be extremely difficult, not to mention expensive and time consuming. Many manufacturers offer an ALL-IN-ONE formula to keep it simple. With a combination of high quality protein, energy carbohydrates, and essential vitamins, minerals and other micronutrients - they then pick several of the popular sports supplements and make a formula that combines them. Most come with loading levels of creatine and quite often HMB. Although the formulas differ, most then have several other useful supplements. All-in-ones represent excellent value for money, extreme convenience and simplicity.

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DIET AIDS/FAT BURNERS (SPECIALIZED SUPPLEMENT)

Building an aesthetically pleasing and healthy body has two components. The first is building the lean muscle which defines us but equally important is shedding unhealthy and unsightly bodyfat. Whether it is fighting obesity or trying to etch the final definition on your body, the battle of the bulge is one of the hardest fought in modern times. A whole range of diet aids and fat burning supplements practically make up their own industry. It's important to remember that our chosen ranges are all scientifically proven formulas and not just cheap or dangerous weight loss compounds. Diet Aid/Fat Burners come in a wide variety of types with different characteristics. Some can be used together for synergistic effects. Different types suit different individuals.

The Primary categories found on Physique-IQ are

DIET: STIMULANT - These are compounds that use nervous system stimulants to enhance the release of epinephrine (also known as adrenaline) and other stimulatory hormones. The effect of these is a burst of energy, faster metabolic turnover, more fat released for fuel during exercise and simply more calories burnt during the day. Stimulants can be extremely powerful and are very well proven fat loss aids, however they can be unsuitable for some people who are sensitive to them and you may experience jittery or nervous side effects due to the stimulatory activity. Avoid taking these formulas too close to bed as the energy rush can keep you awake.

Category: Diet Stimulants

DIET: NON-STIMULANT - Although less well researched than most stimulants, there are now an increasing number of compounds and blends that are designed to promote fat loss and thermogenesis without the need for harsh nervous stimulation. Many of these include compounds shown to increase thyroid hormone output. The Thyroid hormone is the central 'thermostat' for the metabolism and naturally increasing its hormone outputs causes rapid loss of fat without any noticeable side effects.

Category: Diet Non-Stimulants

DIURETICS - A Diuretic is a compound which increases the flushing of excess fluid from the body. Water and fluid retention in the body can be caused by numerous things including hormone imbalances, the female menstrual cycle, sodium imbalances, poor diet, certain drugs and medicines and stress. Fluid retention is often mistaken for fat as subcutaneous water (water held under the skin) promotes the 'puffy' or bloated look and can be very unhealthy, causing high blood pressure and kidney stress. Diuretics are often used to treat these symptoms or at the end of a diet to really harden and define your physique by flushing the final layer of unwanted fluid from the body.

Category: Diuretics

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NITRIC OXIDE + PRE WORKOUT STIMULANTS (ADVANCED SUPPLEMENTS)

These two forms of supplements can come separately or, as is quite common now, as a combined package. If Post Workout shakes revolutionized the idea of how best to gain muscle rapidly, the next big advancement was in pre workout nutrition and boosters.

Nitric Oxide is a catch all term for various products within the class that enhance the amount of blood diverted to a muscle group that is working. You may recognise the feeling of fullness or 'pump' that occurs when you train a particular set of muscles. When using Nitric Oxide boosters this rush of blood occurs both more rapidly and to a greater degree than naturally. Although this has the visual benefit of making muscles look harder and more engorged, with excellent vascularity and definition, the benefits actually go far beyond this improvement in looks. Enhanced blood flow means more nutrients and essential amino acids are shuttled to the working muscle during the workout. This means prolonged intensity in the gym, faster repair of microtears - meaning more rapid recovery and the growth process kick started earlier. There is also a reduction in inflammation and faster removal of oxidized toxins, meaning less stiffness, soreness and more reps next time you work out.

Nitric Oxide products can come alone or as part of a matrix of other compounds. Nitrix Oxide (N.O.) products can also come in tablet form or as part of a drink mix. You can find out more about Nitric Oxide supplements here.

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Pre Workout Stims (stimulants) are those products designed to jack up both your mental and physical intensity. Simply going through the motions in the gym means no real change in your body. To really develop you must constantly strive to work harder in one way or another and a good pre workout stimulant can help with that. Gone are the days when simply having a cup of black coffee counted as an intensity booster. Modern stimulants activate focus, concentration, nervous system deployment, speed reaction times, cut fatigue signals and allow you to work harder, longer and recruit more muscle fibres than ever before. The more fibres you recruit, the faster your muscle develops, the stronger you get and the more rapidly your body melts off fat.

Pre Workout Stims can also come alone or mixed with a compound matrix. Pre workout Stims often come in tablet or capsule form and can be used before any workout, sport or physically demanding hobby when you require peak intensity.

Both Nitric Oxide and Pre Workout stimulants can often be found combined together in a drink format and can be seen as the pre workout counterbalance to post workout shakes.

Category: Pre Workout Stimulants

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AMINO ACIDS (FOUNDATION NUTRITION)

Amino Acids are the basic building blocks of life and what proteins are built from. You can actually imagine your muscles as very large pools of amino acid reserves, the tiny 'bricks' of your muscular build. The vast majority of your amino acid needs will come from adequate protein intake from both whole foods and protein supplements. However there are certain specialised form amino acids that may be of benefit to you. Amino Acid supplements also provide few to zero calories so can be an especially useful addition to a low calorie diet.

Category: Amino Acids

L-Glutamine: Glutamine in the L Form (the shape used in the human system) is the primary amino acid in human contractile muscle tissue (contractile tissue is that which you can build and develop through training). Making up over a third of all your muscle amino pool, L-Glutamine is extremely important. In normal biology it is not considered an essential amino as the body can make it from other aminos through various processes, however during times of emotional or physical stress, from training, illness etc this amino becomes 'conditionally essential'. Especially during dieting or around workouts, Glutamine becomes even more important and can help spare muscle tissue and speed up recovery. Glutamine also has very positive benefits on the immune system function and protecting brain and nerves from damage.

BCAA (Branch Chain Amino Acids): There are three amino acids Leucine, Isoleucine and Valine which can occur in this more complex form (Branched Chains). After L-Glutamine they are the principal aminos of muscle tissue. These three, particularly Leucine, are also very important in activating the 'growth' signal in muscle tissue. This is the chemical message that kicks on the various processes that inform the body to begin repairing worked muscle and to begin adding new size. BCAA use has often been used by professional athletes during lower calorie training to hold onto muscle however more recently it has been discovered that ingesting BCAAs during any training phase can be a very simple and cost effective way to ramp up results. Although not a fancy addition, it can be a very easy way to make a difference. BCAAs are often found in Post Workout recovery formulas, however they can be used pre workout, during a workout or physical activity, during times of stress or illness and before bed to maintain growth during the night.

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EFA AND OILS (FOUNDATION NUTRITION/SPECIALIZED SUPPLEMENT)

There was a time when people thought all fat was bad. We all quickly discovered though that a diet bereft of fat caused a lot of disease, illness and reduced function. The truth is there are bad fats and good fats. In fact there are fats that are absolutely essential to life itself. These are known as EFA (Essential Fatty Acids) - Essential because they must be eaten, the body cannot make them from other things. You may have heard of the benefits of Omega 3 and 6 oils, particularly those from fish, such as Cod Liver Oil. Apart from being a central part of our heart and brain health, they reduce inflammation, fight degenerative and chronic disease such as cancers, improve our skin, hair and nails, regulate our eye sight, determine our intelligence and concentration, help us sleep, reduce body fat and improve muscle building hormones. There are several variations on these themes which can often be found in the following formats -

Category: EFA's and Oils

Omega 3-6-9: Omega oils are the name commonly used in public for a range of EFAs that can come from both oily fish as well as certain nuts and seeds such as flaxseed. These oils are considered absolutely essential to life and long term health. Particularly joint and bone health as they make up your ligaments and joining tissues. Also noted for a whole variety of health benefits too long to list here. Everyone interested in health and fitness should be supplementing their diet with high quality Omega 3-6-9 oils.

MCT (medium chain triglycerides): Medium Chain Triglycerides are an odd class of fats, commonly found in coconut for example, that acts more like an energy providing carbohydrate than a fat, but without the unwanted side effects of sugars. MCTs provide useful energy but can often spare muscle tissue and actually decrease stored body fat, making them a very useful compound. You will often find MCTs as an improved energy calorie source in recovery shakes, weight gainers or MRPs.

CLA (Conjugated Linoleic Acid): CLA is a very specific chemical form of fat. It works as a nutrient partitioner - essentially helping the body use up fuel for energy and not for storing as extra body fat. This has earned it the nickname of 'the fat that burns fat'. Before industrialized food production CLA used to be very common in food supplies, but sadly, today, it is extremely hard to eat much in the common diet. Supplemental CLA has been shown to reduce body fat and improve lean tissue in both men and women without dieting and is an extremely healthy way to improve your overall physique composition.

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TESTOSTERONE BOOSTERS (SPECIALIZED SUPPLEMENT)

Testosterone is the primary sex hormone in men. Men have a higher testosterone level than women and this is the primary reason that men develop larger muscles, stronger bones, are more dominant, aggressive, have facial hair and higher sex drives. However even between individual men, testosterone levels vary and this gives a wide variety of how men can respond to training amongst other things. Men with higher testosterone tend to be more confident and dominant, find physical development easier and have more active libidos. Although less obvious than the animal kingdom, men with very high testosterone are usually referred to as Alpha Males, in that they tend to dominate.

The drive to increase testosterone has led to the development of a whole class of Testosterone boosters. Unlike prohormones or anabolic steroids however, Testosterone boosters are NOT introducing a synthetic hormone or precursor into the body. Testosterone boosters are a range of high potency medicinal herbal extracts, minerals and other co-factors designed to 'encourage' or 'trick' the body into making more of its own testosterone hormone. Although certainly less potent than prohormones, Testosterone boosters are completely natural, very safe and yet have proven effectiveness. For many men the move into prohormones may be unwanted or unwise and testosterone boosters may offer many of the benefits but in a safer and more natural manner. Testosterone boosters can also be used for much longer than prohormones and steroids which should always be treated with caution.

Testosterone boosters can come as single herbal extracts, or, more commonly now, as specialised matrices of multiple extracts and other compounds. Popular herbal extracts you will find include Tribulus Terrestris, Eurycoma Longfolia, Avena Sativa, Fenugreek and Maca Gold. As with any herbal medicine always look out for high grade extracts (usually classed as a percentage of the active ingredient).

Testosterone boosters are not advised for use by women.

Category: Testosterone Boosters

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SEXUAL STIMULANTS (SPECIALIZED SUPPLEMENT)

Sexual desire, function and pleasure can be a very important part of everyone's life and as with any element of the body, there are ways to both rectify problems and enhance beyond normal limits. The modern range of sexual stimulants are quite different to the hoax products of yesteryear - with a huge amount of research now available into both the physiology and psychology of sex, there are increasingly very effective science-backed formulas, designed to suit the needs of both men and women. The key of most sexual stimulants is to activate and enhance all areas of sex, from increasing desire, prolonging and enhancing physical function and ability but also ramping up the brain and nervous system to elicit greater pleasure signals. These represent safe but very effective non-prescription ways to enhance all aspects of sex for both men and women of any age.

Category: Sexual Stimulants

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ANTI ESTROGENS (SPECIALIZED SUPPLEMENT)

The flipside to testosterone is estrogen (sometimes spelt Oestrogen). Estrogen is the primary female sex hormone and is dominant in women in the same way testosterone defines men. Estrogen is present in men, much as testosterone is in women, only in very small amounts. Estrogen plays some vital roles in male physiology, the problem occurs when estrogen production increases, tipping the hormonal balance. Runaway estrogen in the male body has numerous unpleasant effects, including rapid fat gain and increased water retention, inhibited sex drive and even gynecomastia (development of breasts in men). Estrogen can increase in the male system for various reasons, environmental toxins, stress, pollution, genetic abnormalities, medicine and drug use and particularly as a side effect from use of prohormones or steroids. In any case where a man has unusually high estrogen, the Anti-Estrogen supplement class offers various ways to deal with this, with both natural and synthetic options to reduce the production or effects of this feminine hormone, especially during use of prohormones that can convert to estrogen.

Category: Anti Estrogens

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PRO HORMONES/PH DOUBLES/PH TRIPLES (SPECIALIZED SUPPLEMENT)

Prohormones are synthetic precursors that once introduced to the male body turn into anabolic hormones (hormones that build muscle) much like testosterone. Pro Hormones represent the closest legal equivalent to anabolic steroids and are designed to vastly accelerate muscular development, fat loss and physical performance. Prohormones come in a whole variety of forms, each with a particular set of characteristics. Some are more likely to pile on mass, but may add fat at the same time, others may help retain muscle during extreme fat loss dieting, others may be geared more towards explosive strength. All are extremely potent compounds and are strictly for use by men over 21. Women and younger males should never use prohormones. When introduced to the body, these synthetic precursors cause a disruption in your natural hormone balance. This means they must be used in very carefully planned cycles to ensure long term hormonal balance is maintained. For a much more detailed and specialised look at prohormones please see the prohormone articles in our supplement article section.

Categories: Pro Hormones, Pro Hormones Doubles, Pro Hormone Triples

PH DOUBLES and TRIPLES - During many 'cycles' - the pre-planned phase of prohormone use - many people often stack different compounds. This is a common practice to tailor the effects of cycle and as different prohormones may complement each other and may be particularly strong in one characteristic where another is weak. Due to the specialist knowledge and expense that sometimes occurs from having to buy multiple prohormones for a cycle, some companies now pre-stacked prohormones. DOUBLES simply being two complementary prohormones designed for balance. TRIPLES being more hardcore and complex formulas that can often be useful for experienced prohormone users.

Prohormones will make an utterly enormous difference to your physique, very rapidly, but they are complex supplements and you should gather as much knowledge and seek advice before use.

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PCT (Post Cycle Therapy) (SPECIALIZED SUPPLEMENT)

Post Cycle Therapy is the term for the phase of supplementation that follows a cycle of Prohormones. A cycle of prohormones is used to elicit major changes in muscle development and fat loss, however the use of synthetic precursor hormones disrupts the natural production and balance of the hormonal system. Once the cycle ends, in order to restore the body to normal function, and ensure that all the gains from the cycle do not fade away, a short period of ancillary supplements are used to restore natural testosterone and limit unwanted estrogen. Our cutting edge range of Post Cycle Therapy supplements are designed to fit the needs of any prohormone cycle and ensure you maintain your enhanced physique.

Category: Post Cycle Therapy (PCT)

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HORMONE SUPPORT (ADVANCED SUPPLEMENT/SPECIALIZED SUPPLEMENT)

Hormones are by no means limited to Testosterone and Estrogen. Hormones are the chemical regulators of all processes in the body and altering their sensitivity or production can have profound effects on both your physique and your health.

Category: Hormone Support Supplements

The primary forms of Hormonal support supplements are -

Growth hormone boosters: Growth Hormone and other Insulin like growth factors are responsible in youngsters for ensuring the rapid development in size from an infant to a teenager, in adults however, it has different results. Growth Hormone helps regulate fat storage and ageing amongst other things. Improving growth hormone output has a wide variety of benefits, including, higher strength, lower body fat, more energy, higher and more stable libido, longer life, less disease/improved immune function, less signs of ageing and easier muscle development. Naturally boosting growth hormone does not have any of the side effects of using synthetic injectable growth hormones, only the positives and these supplements are suitable for both men and women.

Insulin hormone control: Insulin is released whenever we eat food and it helps transport the broken down nutrients into the tissues of our body. Insulin is essential to cause muscle growth Unfortunately poor insulin control and insulin resistance is the primary cause of fat storage as well. It's obvious then that proper control of insulin is one of the key factors in building a healthy, lean and strong body. There are numerous supplements which can make insulin more sensitive or act as insulin mimickers. These allow fat storage to be minimized and more energy diverted to muscle growth and repair. Insulin control is important in both men and women.

Natural anabolics: When we hear the word anabolic we normally think of steroids and testosterone, however anabolic simply means 'tissue building' and there are numerous safe, natural supplements that can enhance hormone processes which help build muscle and lose fat. You will find ingredients such as Methoxy IsoFlavone and other co-factor nutrients in this category. Many are suitable for both men and women unlike synthetic anabolics.

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BARS AND SNACKS (FOUNDATION NUTRITION)

Category: Bars and Snacks

One of the keys to building and maintaining an impressive body is a long term consistency with proper nutrition. Unfortunately sticking to a very strict diet in the stressful modern world can sometimes be extremely taxing. Luckily there are now a whole range of 'ideal' convenience foods you can use to stay on diet, whether you are on the move, away from home, have difficult work conditions, or you just want something different.

These 'healthy' option convenience foods have come a long way since the nutrient-poor and calorie-dense 'energy' bars still found in many health food shops and websites. Today high protein snacks with little to no sugar can still taste great.

In this category you will find bars (both endurance energy and high protein snacks), RTD (Ready to Drinks - premixed easy to carry versions of your favourite protein shakes) Shake n Takes (Single serving shots of energy or post workout protein drinks which just need a little water adding) and special snacks (tasty protein desserts, sweets and breakfast mixes).

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ENDURANCE (SPECIALIZED SUPPLEMENT)

There are plenty of supplements that claim to give you 'intensity' but many people have started to realise that burning out fast doesn't help long term results. Whether you're training is in the gym, on the court, track or field or in the pool, your ability to endure longer means faster results, faster recovery, less injury and a competitive advantage. Endurance supplements can come in many different forms but all are designed to help you keep doing what you love doing for longer.

Category: Endurance

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JOINT SUPPORT (ADVANCED SUPPLEMENT)

Our body hinges on its joints, our mobility, flexibility and speed all requires healthy and well functioning joints. Unfortunately working hard can often place a lot of stress on these lynchpins, working at our peak can spill over into injuries and strains. Supporting your joints, both to remain healthy throughout your life, to resist injury, or speed up repair should an accident occur can all be aided by the supplements found in this category. Look after your joints and they will look after you for the long term.

Category: Joint Support

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MENTAL STIMULANT (SPECIALIZED SUPPLEMENT)

With all our focus on physique we can often overlook the importance of mental focus, acuity and mood. With a poor mental state, physical performance and results quickly degrade. Supplements can help here too however. Whether its preparing yourself for a plateau busting workout, a big game, a job interview, an important meeting, a hot date or a tough final exam - improving your memory, focus, concentration, confidence and good mood can all be vital. The advances in understanding of neural ability means very advanced supplements can now be designed to enhance and support these mental states.

Category: Mental Stimulants

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VITAMINS MINERALS (FOUNDATION NUTRITION)

We all know we should be getting our vitamins and minerals but many people get confused about the hows and whys. With the nutrient poor diets of today, the stresses of modern life and increasingly harsh environmental factors we can often find ourselves deprived of these tiny micro-nutrients that are nevertheless key to a properly functioning body.

Vitamins and minerals and other minor co-factors such as anti-oxidants all play a vital role in our body's ability to build, repair and function. You can find advanced multi-vitamin and mineral formulas which act as a 'safety blanket' against poor nutrition. These are often far more advanced and of better quality than the poorly absorbed, ill-proven formulas found in supermarkets.

You may also find specific single Vitamins and Minerals in more active doses which can support certain goals, or eliminate certain deficiencies.

Category: Vitamins and Minerals

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WELL BEING (FOUNDATION/ADVANCED/SPECIALIZED)

This category contains all the supplemental formulas that enhance and protect your body. From immune system boosters, ayuverdic medicines, liver and kidney detoxifiers, skin/hair/nail protection and all round scientifically backed remedies for a number of complaints. All these add to the functional well being of a sound physique and healthy system. Some are designed for long term prevention, while others may be suitable for longer term use in some individuals, others yet may have very specific targeted effects in short term deployment.

Category: Well Being

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